Client website
PROS
Wellness & recovery · Fort Lauderdale
PROS is a soft tissue, rehab, and performance clinic in Fort Lauderdale offering one-on-one extended care for athletes and active adults. Their site at pros-perform.com explains the evaluate–analyze–build–perform process, every service from dry needling to bodywork, and clear paths to book or call. We built the public marketing experience for discovery and trust: structured service pages, local signals, fast performance, and forms that route consultation requests cleanly to the clinic. Every photograph and video asset visitors see on the site was shot, directed, and finished by The Media Standard’s production team alongside the digital build.
Client
PROS
Type
Client website
Role
Design, development, production media & ongoing support
Year
2025
Launch package
Marketing site and interface captures from the pros-perform.com experience.
Stack & scope
Homepage, trust, and booking
PROS Performance Wellness & Recovery positions itself around root-cause care, not quick symptom fixes. The homepage introduces the brand promise, social proof (500+ athletes treated), and direct actions: book online or call (954) 661-0632. Follow updates on Instagram.
Service depth and local discovery
We structured deep pages for each modality (dry needling, chiropractic, rehab, physical therapy, cupping, stretching, recovery, Graston, passive care, bodywork, release techniques) so searchers and referrals land on specific answers. Structured data, geo metadata, and clear contact details reinforce local discovery for Fort Lauderdale and surrounding athletes.
Architecture that scales with the clinic
The implementation favors clarity and longevity: repeatable service templates, consistent CTAs, and patterns the PROS team can extend as offerings grow, without a bespoke rebuild for each new modality page.
Photo and video production
All photo and video media on pros-perform.com was produced in house: our production team planned the shoots, captured stills and motion at the clinic, graded and edited the footage, and delivered masters sized for the web so the brand feels consistent from hero to the last service page.
Engagement and delivery
The Media Standard designed and developed the experience for PROS as a client engagement, from production through launch, analytics hooks, and the operational detail that keeps a busy clinic site credible.
The Process
We treated PROS like a local brand that lives online: trust first, clinical clarity second, conversion paths third, with photography and video handled by the same production crew that ships our film and commercial work.
Discovery
Workshops with the PROS team on patient types, service mix, and how new clients find them. Mapped required pages, compliance-friendly messaging, and how booking and contact flows should hand off to staff.
Design
Visual and UX design that feels calm, athletic, and credible: typography for long reads, scannable service grids, and mobile-first booking and phone tap targets. Storyboards and shot lists aligned the site’s look with what we would capture on location.
Build & ship
Production filmed and photographed the clinic; we cut, graded, and exported web-ready assets, then engineered the marketing site with structured SEO, performant delivery, accessible patterns, lead capture, and a component model that scales as PROS adds or refines services.