Commercial
Thema Optical
Corporate Commercial
A lighthearted commercial showcasing Thema Optical's craftsmanship and wide range of eyewear, striking the perfect balance between humor and innovation.
Client
Thema Optical
Type
Commercial
Role
Full Production
Year
2024
Services Provided
Thema Optical wanted to showcase their craftsmanship and wide range of eyewear in a way that was both engaging and lighthearted. They reached out to us at The Media Standard to help tell their story.
The challenge was to strike the right balance between humor and highlighting their innovation. We developed a concept centered around "The Eyewear Critic", a character who puts Thema's extensive collection to the test with comedic flair.
From pre-production through final delivery, our team handled every aspect of the project, bringing together talented crew members to create a commercial that entertains while effectively communicating Thema Optical's brand values and product quality.
The Process
Crafting a commercial that balances humor with product showcase.
Pre-Production
Concept development, scriptwriting, casting, and coordinating with Thema Optical to ensure the commercial aligned with their brand vision while maintaining a lighthearted tone.
Production
Full production crew on set including cinematography, lighting, and direction to capture both the comedic performances and beautiful product shots of Thema's eyewear collection.
Post-Production
Editing, color grading, and VFX work to polish the final commercial, ensuring comedic timing landed perfectly while the eyewear looked stunning in every frame.
Gallery
Behind the scenes from the commercial shoot.
