Bringing Innovation to Life: The Media Standard’s Production for Sony Electronics
The Media Standard partnered with Sony Electronics to produce and film a dynamic case study showcasing the cutting-edge Sony PDT-FP1 live onboard video streaming system in the world of automotive racing. Our team was responsible for capturing high-speed action, immersive in-car footage, and behind-the-scenes storytelling to illustrate the real-world impact of Sony’s technology.
Utilizing our expertise in multimedia production, we deployed cinematic camera techniques, stabilized gimbal shots, and high-resolution drone footage to deliver a visually compelling narrative. Our crew worked closely with professional race drivers and Sony engineers to highlight the seamless integration, reliability, and real-time performance benefitsof the PDT-FP1 system.
From pre-production planning to on-site execution and post-production editing, The Media Standard ensured that every frame reflected Sony’s innovation, bringing this groundbreaking case study to life with stunning visuals and engaging storytelling.
PRODUCER: Phillip Riggs
DIRECTOR/EP: Tommy Peluso
DIRECTOR OF PHOTOGRAPHY: Dominic Easter
1st AC: Giancarlo Zevalos
SONY DRONE PILOT: Craig Coker
GAFFER: Keith Rando
SOUND MIXER: Kevin Reed
ASSISTANT DIRECTOR: Emil Garcia
2ND D.P. / 2ND AD: Dan Watson
CAR TO CAR OP: Sam Ayvazyan
PA: Brooke Ingersol
PA: Ellis Hullick
COMMUNICATIONS: Kishore Sawh
PRODUCTION SUPPORT: ASK MEDIA
CLIENT: SONY Electronics: El-Deane Naude
GPX: Jeff Segal